Entries are open now for the first ever exchange4media Out-of-Home Advertising Awards. These Awards have been instituted to reward excellence in outdoor media. The first edition of the Awards will recognise work done between October 2009 and September 2010. The last date for receiving entries is January 21, 2011.
The Awards seek to raise the profile and standard of outdoor advertising in India and to reward strategic thinking, innovation, creativity and effectiveness in all media in this sector. They will also honour the outstanding contributions made by various individuals and organisations to the outdoor advertising industry. In its inaugural year, the exchange4media Out-of-Home Advertising Awards will be given in 21 categories.
It’s a great idea, says industry
According to Gour Gupta, Group CEO, Platinum Communications, “exchange4media is the premier platform for exchange of views and best practices in various media verticals, and it is heartening to note that exchange4media has decided to hold the OOH Advertising Awards. With the growing spread and presence of OOH in India, it is but natural that multiple platforms and conclaves would be required to understand and utilise the benefits of OOH effectively. More and more people are spending their time out of home and the medium itself is transforming into a highly engaging and dynamic platform for brand communication. For the last so many years, the OAC was the only event which saw participation by the OOH industry stakeholders from around the country.”
“I hope that exchange4media OOH Awards Conclave becomes a highly responsive event that is able to highlight the strengths of the industry and bring more and more stakeholders on to the same platform. We would expect a high degree of knowledge dissemination, exchange of views and ideas, exposure to the new trends in OOH media practices and felicitation to the brands, vendors and agencies who have utilised the medium in an innovative and unique way. I wish the exchange4media team all the best in its endeavours and please feel free to contact us for any support that you might need,” said Yuvraj Agarwal, CEO, Realm Media Solutions.
“I think these Awards are a great initiative, “Devang Shah, Director, DSN, said, adding, “It applauds creativity in the outdoor space, which in turn spurs competition amongst all stakeholders. Clients get infused with new ideas, which increase demand for more innovation in the industry.”
Gour Gupta further said, “It is high time we created another OOH awards and exchange4media has a high level of credibility. I wish the very best to exchange4media for these awards.”
Mandeep Malhotra, President, Mudra Max, remarked, “The way outdoor as a field is growing, it is high time media agencies took note of it. It’s a great initiative by exchange4media.”
Jignesh Sharma, Executive Director, Hype Integrated Communication, too, felt that the Awards were a good initiative and added that the OOH industry needed another platform as competition was always good.
The Jury Panel
The distinguished Jury panel is led by Jury Chairman Sam Balsara, Chairman and Managing Director, Madison World. The jury members include Prathap Suthan, NCD, Cheil Communications; Anita Nayyar, CEO, Havas Media; Mukesh Gupta, Secretary, Delhi Outdoor Advertising Association; Ajay Gahlaut, ECD, O&M Delhi; Amit Tiwari, General Manager and Country Head, Media, Philips Electronics India Ltd; Ashish Bhasin, Chairman and CEO, South East Asia, Aegis Media; Benoy Roy Choudhary, Executive Director, HT Media Ltd; Gullu Sen, Executive Vice Chairman and Chief Creative Officer, Dentsu India; Keertan Adyanthaya, MD, National Geographic Network and Fox International Channels; Noomi Mehta, Chairman, Indian Outdoor Advertising Association; Shashank Srivastava, CGM, Marketing, Maruti Suzuki India; and Alok Bharadwaj , Senior VP, Canon India.
For more details click here [http://exchange4media.com/OOH2010/index.html].