Top Story


Home >> Out-of-home >> Article

Elucido Media Networks eyes the Mumbai OOH space; to enter the city by year-end

Font Size   16
Elucido Media Networks eyes the Mumbai OOH space; to enter the city by year-end

Elucido Media Networks that provides digital media solutions, specialising in digital signage applications, is only 14 months old but has already seen success in its efforts. The company now plans to expand both in terms of geography, as well as strengthening its network by hiring more people. In the next six months, the company which has its World Headquarter in Bangalore plans to enter Mumbai as well. It also plans to hire people from outside India to double its people force from 45 to 90.

Rajat Rakkhit, Chairman and CEO, Elucido Media Networks, said, “Digital signage in India is in its nascent stage. Looking at the opportunity that the medium offers, we decided to embark on this route of expansion. Our differentiator is that we have systems to measure the audience actually viewing the signage including the time spent on viewing, thus being able to measure the conversion to actual footfalls and calculate the ROIs.”

He added, “Another advantage we have is that we have a competent team of people creating content, which is engaging and relevant. On the technology part too, we have superior quality HD screens, which makes visuals come truly alive. Also we are technologically well networked which allows us to remote control our screens anywhere in the world.”

Elucido has screens in Garuda Mall in Bangalore, and it has plans to run huge campaigns with big players in the next few months. It also plans to increase the number of screens that stand at about 300 to 1000 in the next six months. Besides malls, the company also engages digital signage in healthcare, hospitality, education space, banking and consumer retail.


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

The campaign has urged all women to go for an early detection of breast cancer.

The sticky banner appears to show up in YouTube pre-roll ads of other brands, like a standard in-video banner. And the adhesive power of the banner is so strong, that even the characters in the ads ca...

Conceptualized and executed by GREY Group, the latest campaign for ENO demonstrates how the sudden onset of acidity can not only disrupt an otherwise fun moment, but has the potential to derail the ce...