Colors Gujrati extended the media mandate to Ecosys OOH and just concluded a high decibel media campaign for the flagship soap opera “ Chutta Chedda” in the primary cities of Ahmedabad, Baroda, Surat and Rajkot.
The show that is skewed towards the upmarket audience, tackles divorce and problems within relationships. The show features real-life stories about couples and how they resolved them. It also shows the audience what causes problems within couples and the modes of resolution.
ECOSYS OOH had the media task of reaching the households with media choices that eschews values and is in consonance with very ethos of the show.
Commenting on the media strategy adopted, Hardik Kapdi, Managing Partner and Trading Lead, ECOSYS OOH commented, “being an avid follower of the show myself, I inspired my team to look for inspiration from the show itself. The uniqueness of this plan was the centripetal strategy that was adopted leading to an inclusive oriented media deployment of bill boards that are in tandem with the essence of the show.”
Commenting on outcome of the campaign Sujit Banerjee, CEO & Director ECOSYS OOH opined "We are thrilled to be partnering Colors Gujrati . Gone are the days when out of home media planning was based on gut feel and guess estimates. At ECOSYS OOH we strive to be ahead of the curve by looking for inward brand inspiration with overall environmental and societal perspective.