DuPont India has launched DuPont Teflon Sign Solutions for the signage market, which will provide end-to-end signage solutions for the Indian corporate identity segment. It will offer a unique 3-layer signage system consisting of DuPont Teflon Overlamination Protection, which will be the first of its kind offering in the Indian corporate identity segment.
Teflon Sign Solutions has been pioneered by DuPont India with India leading the worldwide launch. This initiative will be rolled out in other Asia Pacific markets after India. It offers signage system consisting of DuPont Teflon Flexible substrate, DuPont Teflon Color Films, DuPont Teflon Overlamination Films.
On the strategy, Upal Roy, Business Manager of DuPont Fluoroproducts business in India, said, "The concept of Teflon Sign Solutions has been developed in India. DuPont Fluoroproducts business in India is targeting to accelerate its growth through new product launches and expansion of the market segments it serves."
"DuPont in partnership with its value chain partners will offer comprehensive warranty for the signages. Corporates can also avoid the hassle of dealing with multiple suppliers," said R Prakash, Market Development Manager, Asia pacific, Fluoropolymer Solutions, DuPont.
Teflon Sign Solutions is targeted for the high-growth corporate identity market segment comprising gas stations, banks, telecom companies and high-end retail stores to name a few. It will be available through Teflon authorised converters across main cities in India. Converters will be selected based on quality specifications detailed down by DuPont. The key benefits to signages on using the 3-layer signage system will be superior colour retention, easy maintenance and cost effectiveness, enhanced UV screening formula for protection against the sun.