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DuPont’s Teflon based signage solutions gives brand messaging a competitive edge

31-July-2006
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DuPont’s Teflon based signage solutions gives brand messaging a competitive edge

With pressure on media and escalating costs, there is an increasing thrust to enhance value of outdoor impact. Taking a step towards enhancing the quality in outdoor advertising is Teflon, a DuPont proprietary. As a result, point of purchase, backlit and promotional visual material is in for a generational shift. This is because of technology that not only gives signage longer life, but also offers a host of advantages over traditional materials.

The unique Teflon 3-layer process adds extra sheen to the finished product, provides protection against climatic degradation and stays up longer than competitive products using flex material.

Technology experts at Teflon claim that the new material construction filters out 99 per cent of UV rays that are the first cause of colour degradation. This helps retain colour concentration much longer with the result that whites don’t yellow with time and colours retain brightness for longer duration.

The other advantages include being able to resist graffiti, dirt and weather pollution and makes the signages gasoline and chemical resistant. This leads to reduced expenditure on maintenance and wear and tear.

Teflon signage solutions is already in application at Centurion Bank of Punjab and ING Vysya, while advanced negotiations for supply of material to other prominent retail banking clients are on. In other sectors, too, Teflon sign solutions is fast becoming the choice of leading groups, including Reliance Infocomm, Reliance Petroleum and HPCL.

The flexible substrates are available in variations that fulfil a host of application issues from flexibility to ease of use and premium looks. In addition, colour films and over lamination films from Teflon complete the package for end-to-end solutions in signage that India is waking up to.

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