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DLF City partners with Blue Ocean

04-June-2012
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DLF City partners with Blue Ocean

DLF, a modern real estate development project with pan India presence, has appointed Blue Ocean Media to market its OOH media options in DLF City, Gurgaon, Phase 1 to Phase 4.

DLF City is spread over 3,000 acres in Gurgaon and is an integrated township that includes residential, commercial and retail properties in a modern city infrastructure with schools, hospitals, hotels and shopping malls. The DLF City Phase 1 to Phase 4 at Gurgaon houses approximately a million high net worth households. DLF is planning a complete makeover of its residence infrastructure and is also building up a rapid metro system.

Commenting on the association with DLF, Rajiv Saxena, Managing Director, Blue Ocean said, “We believe in building up scalable media prospects and DLF media options are definitely prominent and scalable in the overall media planning of Delhi and NCR.”

DLF City's OOH media options include directional signages, street furniture across its colonies, shopping areas, clubs, etc. It also includes traditional outdoor media options such as unipoles, bus queue shelters and pole kiosks. Blue Ocean has already rolled out a campaign for Investor Clinic – the first brand that has come forward to explore this medium.

According to Ajay Arora, Director, Sales and marketing, Blue Ocean, “Gurgaon is a key area where brands want to be present and DLF media options will be the right opportunity for advertisers.”

In a recent business development, Blue Ocean has joined hands with GMR Delhi International Airport Limited (DIAL) to advertise on buses plying from the hotel center to Terminal 3.

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.