Gearing up for the forthcoming Eid festivities, Dixcy Scott, the men’s innerwear brand endorsed by actor Salman Khan, has embarked on a 15-day, multi-city OOH campaign.
The brand’s media mix so far has been more skewed towards television ads, followed by print ads. Dixcy Scott had also associated with PVR Cinemas for on-screen activations with select big titles.
Now, in a bid to create more widespread brand awareness in the market, Dixcy Scott is showcasing its Sports Range and UNO Series collections through OOH media across 132 cities.
Speaking on the OOH campaign, Raghul Sikka, Director, Dixcy Scott said, “As we have a strong presence in ATL, we are now also concentrating much more on OOH. We have taken up more than 700 billboards across the regions. The campaign will be for a period of 15 days, which though for a short period, seeks to tap the Eid festivities. The presence has been there in main markets and high traffic areas.”
“Our ultimate goal is to create brand awareness in all the markets for the new Dixcy Scott UNO series and also our range of products. We have received a good response from all our markets within just two days of launching the OOH campaign. A lot more promotion can be expected in the near future,” Sikka added.