Top Story


Home >> Out-of-home >> Article

Disney characters brighten Sunteck’s OOH drive

Font Size   16
Disney characters brighten Sunteck’s OOH drive

Sunteck Realty recently created an extensive outdoor buzz in Mumbai to announce the launch of its latest luxury residential project – SunteckCity.

The V/S campaign was designed for the end consumers to decide the side of life they wish to choose for themselves. The storyboard of the campaign was designed by Origin Beanstalk so as to communicate and position the project being launched as a lifestyle city within the city. The campaign aimed to revive and make consumers relive the moments that the city life takes away and subtly linked in the amenities offered on outdoors.

In a pioneering association, Sunteck City has also tied up with Disney consumer products and is offering Disney inspired homes in this housing project. Disney inspired homes will have Disney branded furnishing, home decor products, colour palettes, bedding products, bath fittings and more to bring alive the Disney experience for the family. Sunteck has attempted to bring these features on the outdoor displays as well. The outdoor presence was a mix of landmark sites at South Mumbai, Western Suburbs and the Western Express Highway.

Commenting on the execution of the campaign, Kamal Khetan, Managing Director, Sunteck Realty, said, “The outdoor campaign was executed keeping in mind the target audience and the various touch points they encounter while on the city roads. Targeted marketing forms the core of the entire execution of the campaign with a focus on quality of sites rather than quantity. The outdoor burst was driven by innovation at key sites. Other media vehicles such as print media have been planned keeping the target audience in mind so as to achieve a high RoI.”

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve