Top Story

e4m_logo.png

Home >> Out-of-home >> Article

Disney Channel takes quizzing to hoardings

08-March-2013
Font Size   16
Share
Disney Channel takes quizzing to hoardings

Disney channel has launched an extensive campaign to create awareness for its latest show, ‘Disney Q - The Family Mastermind’. ‘Disney Q’, which is all set to reinvent the ‘Mastermind’ format, will see Benjamin Gilani as the host and will have kids and families contest against each other to win the coveted title of India’s Smartest Family. The channel has devised the marketing campaign around the theme of ‘How much do you want to know’ and has taken it across different media platforms.

One of the highlighting initiatives that the channel has taken is the use of digital hoardings. These billboards will have a series of around five questions that will keeping changing in the course of 10-15 seconds. The digital hoardings are being used across key locations in Mumbai for a period of approximately one week.

Commenting on the outdoor campaign, Bikram Duggal, Director – Marketing, Kids Network, Disney UTV stated, “We wanted the billboards to best reflect what the knowledge-based show stands and take forward the central theme of ‘How Much Do You Want To Know’. The idea was to engage the audiences and trigger an element of curiosity where they are encouraged to respond to the captivating questions and therefore, create interesting conversations at many levels.”

“For this season, we will be concentrating on Mumbai as a market. While travelling within the city, the audiences will come across a series of hoardings that will help build curiosity around the show. For the outdoor campaign, we have allocated around 15 per cent of our spends, and the rest to the television campaign and an extensive social media campaign that we have launched across key digital platforms,” Duggal added.

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Foster joins Y&R after serving as President, Global Clients for the Publicis Groupe; also was Worldwide COO and Chairman and Regional CEO, APAC and Greater China at Saatchi & Saatchi

The inspiring journey begins from December 10th every Sunday at 7pm on Star Plus & Hotstar

Viacom 18 promises to announce new release date soon