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Digital technology driving growth of OOH segment: Sanjeev Gupta

Digital technology driving growth of OOH segment: Sanjeev Gupta

Author | exchange4media News Service | Saturday, Jul 09,2011 9:02 AM

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Digital technology driving growth of OOH segment: Sanjeev Gupta

“In an age of increasing media fragmentation and on-demand viewership, Global offers offbeat media solutions to reach an audience. By its exclusive nature, these solutions cannot be turned off or turned out… no matter where the consumers run, there it is, forcing the target audience to co-exist with the medium,” says Sanjeev Gupta, CMD, Global Advertisers.More

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