Outdoor in India is poised for a new phase with the digital medium joining the fray to shape the marketing landscape and aligning to create what could be referred to as ‘the age of outdoor’. With the digital medium providing audience measurement, visibility adjustment factors and demographic reach and frequencies, it has gained tremendous appeal. The customer base is beginning to expand among marketers who have never used the medium. In an exclusive tie-up with the Bombay Stock Exchange, Digital Signage Networks Pvt Ltd has made it possible for all its customers to get instant stock updates through its network of screens across 22 cities in India.
With millions of people investing in stock markets and their increasing dependence on instant information with regards to the stock indices, DSN’s efforts become that much more relevant and path breaking. Advertisers in the broking space have given a thumbs up to this innovation and consumers, too, have appreciated this initiative by signing up annual deals with the company.
When contacted, Gaurang Shah, CEO & Founder, Digital Signage Networks India, said, “It’s a long term tie-up that we have with BSE, wherein we will be covering 22 cities across 1,000-plus screens, through which we will be able to target 100 million viewers.”
Commenting on the recent advancement in DSN’s technology, Shah said, “We are the only player in the market that is focused on providing the end consumers with relevant content. Additionally, DSN has also rolled out the most technologically advanced digital out-of-home network in the country, which will enable us to change content in real time from a central location. Leveraging this, our focus is on providing relevant content and high-end technology, along with digital solutions for our advertisers.”
DSN currently targets over 100 million consumers every month through its network of close to 1,000 screens in 22 cities across India with McDonalds, Café Coffee Day, Jet Airways, Lifestyle, Western Railway Stations, Vishal Mega Mart, and Jumbo King Vada Pav being part of their portfolio.