Top Story

e4m_logo.png

Home >> Out-of-home >> Article

DDB MudraMax starts year with a bang, wins biz worth Rs 100 cr

01-April-2014
Font Size   16
Share
DDB MudraMax starts year with a bang, wins biz worth Rs 100 cr

The year 2014 has brought good tidings for DDB MudraMax, from the DDB Mudra umbrella, with 10 business wins in the first quarter itself and business worth Rs 100 crore.

The agency is working on a varied list of brands, ranging from telecom brands such as Idea Cellular and Nokia to the BBC in the broadcast space. The other  brands include LIC Nomura, Huawei, BJP, Isuzu, Danone, Raj Petro and Carrier.

Commenting on the wins, Mandeep Malhotra, President and Head, DDB MudraMax - OOH, Retail and Experiential said, “The industry went through a tough year, but what is interesting is that great team effort kept the momentum built up and won more than Rs 100+ crore worth of business to execute in 2014. The strategic inputs and effective deliveries are what clients look for in pitches.”

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Chandy indulges in his love for reading and learning something new over the weekends

Though revenue from media operations grew by 10.6% yoy to Rs 760.8cr, the film production revenue declined by 18.0% yoy

At the inaugural one-on-one session between Aroon Purie, Chairman & Editor-in-chief of India Today Group and Anurag Batra, Chairman & Editor-in-chief BW Businessworld & Exchage4media Group, Purie spok...

At the 11th Indian Magazine Congress in New Delhi Rajdeep Sardesai, Consulting Editor, India Today, remembered the time when he used to work for Times of India