The year 2014 has brought good tidings for DDB MudraMax, from the DDB Mudra umbrella, with 10 business wins in the first quarter itself and business worth Rs 100 crore.
The agency is working on a varied list of brands, ranging from telecom brands such as Idea Cellular and Nokia to the BBC in the broadcast space. The other brands include LIC Nomura, Huawei, BJP, Isuzu, Danone, Raj Petro and Carrier.
Commenting on the wins, Mandeep Malhotra, President and Head, DDB MudraMax - OOH, Retail and Experiential said, “The industry went through a tough year, but what is interesting is that great team effort kept the momentum built up and won more than Rs 100+ crore worth of business to execute in 2014. The strategic inputs and effective deliveries are what clients look for in pitches.”