The biggest hurdle for any brand that is online today is the absence of the touch and feel element while shopping. The concept of a digital pop-out store arose out of the need to tackle this issue with one train of thought – feel, try, buy.
When lifestyle brand Freecultr wanted to extend its presence from an online environment to an offline space, digital pop-out store was the way to go. DDB MudraMax helped Freecultr with its first digital pop-out store, where people could touch, feel, try and buy their products right there.
Once consumers tried out the products, they headed to the ‘order bar’, which was manned by trained personnel. They helped consumer to know more about brand and also to make online transactions. Once the order was placed, they got shipped and delivered to the consumer’s doorstep the next day, thus replicating the online shopping experience into a more refined, physical store environment and integrating the traditional approach of touch and feel.
Commenting on the initiative, Sujal Shah, CEO & Co-Founder of Freecultr said, “The digital pop-out concept store was a fun and exciting way for us to engage directly and face-to-face with our customers for them to touch and feel our products and experience the brand. The 46 days of this activity were filled with excitement and valuable learnings and we hope to extend this activity to other locations soon.”
Mandeep Malhotra, President, DDB MudrMax added here, “The pop-out store is the most effective way to generate engagement. Freecultr has set the benchmark in being the pioneer in setting up the quality standards for pop-out store in India. DDB Mudramax would love to be part of their next initiative to create another benchmark.”