In order to elevate the integrated offering to clients and to ensure efficiencies and effectiveness, three senior members have been added to strengthen the Activation, OOH & Media team at the Gurgaon office of DDB MudraMax.
Pushpendra Singh who comes in as Senior VP, DDB MudraMax-OOH & Experiential will be responsible for Client Delight, while Arijit Chakrabarti, General Manager will be responsible for Data, Insights and Strategy for entire DDB MudraMax including their Media/Digital offerings. Bhuwan Pandey, General Manager, will focus on driving efficiencies and partner relationships.
Singh, a Consulting Advisor with Street Talk Connect brings home over 23 years of experience in New Business Development, Events, OOH Planning and Brand solutions. He has worked with clientele like Airtel, Pepsi, Maruti, LG, Samsung and Unilever. Over the years, Singh has served organizations like Kinetic, Posterscope and Aeren Initiative.
Chakrabarti brings on the table a knowledge bank from both the client and the agencies’ end. With more than a decade of experience of being associated with companies like Moms Outdoor Solution, Bennett Coleman & Co, Tata Docomo and Greenlam Industries, Chakrabarti has a reputation in strategic planning and delivering customised solutions.
Pandey joins DDB MudraMax with more than a decade of experience of working across brands in various sectors. His earlier stints include organisations like Tata Motors, Jagran Engage and Kinetic OOH.
Commenting on the appointments, Sathyamurthy Namakkal, Executive Director, DDB Mudra Group and President DDB MudraMax said, “The impact of this new team is already being felt at the market place. This leadership team will certainly add a lot of rigor, vigour and positive aggression to our integrated offering.”