Top Story

e4m_logo.png

Home >> Out-of-home >> Article

DDB Mudra helps spread Star Plus’ new vision through OOH campaign

01-December-2016
Font Size   16
Share
DDB Mudra helps spread Star Plus’ new vision through OOH campaign

DDB Mudra was given the daunting task of spreading the message about Star Plus’ new vision through an OOH campaign across Mumbai, UP, Delhi and ROM through a campaign where timing was key.

According to Gour Gupta, Executive Director, DDB Mudra Group & CEO, DDB MudraMax (OOH, Events & Experiential), the brief was to bring alive the thought and the new Star logo. “Our new campaign depicts this refreshed ‘Nayi Soch’ of the channel. It was a tough task since the launch had to be achieved simultaneously all over India on November 7, 2016,” he told us.

The challenge was to put the campaign across markets on November 7, 2016 by 8:00 am and also to ensure that the previous Star Plus campaign with old logo was pulled down at the same time. The entire campaign lasted for 10 days in Mumbai and 15 days in UP, Delhi and ROM.

“The team headed by Vijay Jain, did a fabulous job at completing the task. We kept the much loved characters of Star Plus and the new logo as the hero of the creatives. The scale of the campaign was massive. It has used 500,000 sq. ft. of the OOH space for promotion in the Hindi speaking belt ranging from Mumbai, UP, Delhi and ROM,” said Gupta.

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.