Top Story

e4m_logo.png

Home >> Out-of-home >> Article

DC's outdoor duties in Chennai return to OAP India

25-April-2005
Font Size   16
Share
DC's outdoor duties in Chennai return to OAP India

Deccan Chronicle, the Hyderabad-based English daily, has chosen OAP India (Outdoor Advertising Professionals) to handle its outdoor advertising duties in Chennai. While OAP India handled the IPO campaign for the publication, Madison Outdoor Media (MOMS) handled the Chennai launch campaign that followed. The publication launched its Chennai edition on March 28, and Madison continues to handle its creative duties.

Confirming the development to exchange4media, Suvro Bhattacarya, Chief Manager of OAP India based at Chennai, said, "Winning the business was largely due to the OAP planning tool. We believe our buying efficiency and vendor management also came into play. Given the intense action in the Chennai English daily market, we consider the win prestigious."

The annual outdoor spend of the Chronicle is estimated to be in the region of Rs 1.5 crore. The publication considered MOMS, OAP India and two other agencies before entrusting its outdoor duties to OAP India. Sources indicate that the publication would continue its outdoor campaign in a sustained manner in Chennai, where it is trying to gain a foothold.

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016