This festive season, Virat Kohli is seen all over Delhi urging people to wear their real identity, ‘Pehno Apni Pehchaan’ and celebrate Diwali the traditional way with Manyavar – the ethnic wear brand.
Manyavar has been a frequent advertiser on JCDecaux Media in Delhi and their current campaign – ‘Pehno Apni Pehchaan’ has been planned and executed by Kinetic India. The brand is back in Delhi to promote its ethnic wear exclusively by strategically selecting various JCDecaux Networks like – Booster, Shopaholic and Zonal, targeting the youth and fashion conscious men.
Speaking about advertising on JCDecaux media, Rajeev Bhattacharya, Associate VP, East & South, Kinetic India, said, “The idea was to help Manyavar to go beyond mere branding and create a visual delight by incorporating OOH media and hence, we strategically selected the best-in-class JCDecaux Media. Moreover, Virat Kohli has been signed as the brand ambassador, which further ignited interest in the minds of the consumers with the Pehno Apni Pehchaan campaign.”
“Kinetic has duly fulfilled the objective of the campaign and has brought in a clear targeting of brand communication to consumers in the areas of their presence and shown excellent existence across Delhi,” said Ravi Modi, Manyavar, MD
Manyavar has over 22 stores across the city. The new campaign consists of different creatives showcasing the latest designs created exclusively for this festive season.
“Manyavar has been reaching and engaging with its audience season after season using JCDecaux media for several years now. We are very happy to be associated with Manyavar who have once again trusted our media and by planning in advance, they have been able to maintain their visibility and brand dominance,” said Olivier Heroguelle, JCDecaux, India MD.