Crayons Advertising has ventured into the out of home business with a new division called Crayons OOH. Gurjeet Singh has been roped in to head this new division as Business Head. Meanwhile, the agency has already won some new accounts.
Speaking on the new OOH arm, Kunal Lalani, Managing Director, Crayons Advertising, said, “I see a lot of potential in the outdoor sector. Our next destination will be Mumbai, where we will be setting up an office. We are currently operating in Delhi.”
Elaborating on the OOH work being handled, Ranjan Bargotra, President, Crayons Advertising, said, “We are currently undertaking a massive all India campaign for Fortis. We are also handling the OOH for IREO in Delhi and the NCR. We have won BSNL’s OOH business and are putting up OOH signages all over India for them. These apart, we are installing airport trans-lights for the Export Promotion Council for Handicrafts (EPCH).”
“We have won an award for Fortis. We also did the OOH campaigns for Delhi Congress during the Lok Sabha elections earlier this year. We provided 12,000 hoardings all over India,” he added.
Bargotra further said, “We see tremendous potential for our OOH division and we strive to offer better services to our clients. We have done substantial business in OOH worth Rs 40 crore in the last one year.”