Top Story

e4m_logo.png

Home >> Out-of-home >> Article

Cotton Gold Alliance unveils outdoor campaign

12-May-2005
Font Size   16
Cotton Gold Alliance unveils outdoor campaign

With the aim to increase awareness and preference for cotton products, Cotton Gold Alliance has launched its summer advertising campaign, 'New Face of Cotton,' across India with a series of striking outdoor ads.

The month-long outdoor campaign kicked off from April 22 and is running on hoardings and billboards across the four metros as well as Bangalore and Hyderabad.

Created by JWT India, the campaign has been made at an approximate cost of Rs 1.5 crore. KSA Technopak, one of the leading global management-consulting firms, is representing the interests of Cotton Gold Alliance in India.

Kunjna Ohri, Consultant, KSA Technopak, said, "With the hoardings on key locations, we hope to reach out to customers and increase awareness and preference for pure cotton."

The campaign focuses on six kinds of clothes -- casuals, evening wear, office wear, Friday dressing, woman's ethnic wear and denim. It communicates to the consumers the various attributes of cotton.

Amit Ajwani, creative director for the campaign, said, "The campaign projects the new face of cotton and this has been done by the use of masks as a metaphor to this idea."

Asked on the reason behind the thrust on outdoor advertising, Ohri said, "The effort has been to bring in the maximum number of consumers. The feel of the campaign has been to enhance the visibility factor for the cotton feel among the target audience."

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...