Top Story

e4m_logo.png

Home >> Out-of-home >> Article

Cotton Gold Alliance unveils outdoor campaign

12-May-2005
Font Size   16
Share
Cotton Gold Alliance unveils outdoor campaign

With the aim to increase awareness and preference for cotton products, Cotton Gold Alliance has launched its summer advertising campaign, 'New Face of Cotton,' across India with a series of striking outdoor ads.

The month-long outdoor campaign kicked off from April 22 and is running on hoardings and billboards across the four metros as well as Bangalore and Hyderabad.

Created by JWT India, the campaign has been made at an approximate cost of Rs 1.5 crore. KSA Technopak, one of the leading global management-consulting firms, is representing the interests of Cotton Gold Alliance in India.

Kunjna Ohri, Consultant, KSA Technopak, said, "With the hoardings on key locations, we hope to reach out to customers and increase awareness and preference for pure cotton."

The campaign focuses on six kinds of clothes -- casuals, evening wear, office wear, Friday dressing, woman's ethnic wear and denim. It communicates to the consumers the various attributes of cotton.

Amit Ajwani, creative director for the campaign, said, "The campaign projects the new face of cotton and this has been done by the use of masks as a metaphor to this idea."

Asked on the reason behind the thrust on outdoor advertising, Ohri said, "The effort has been to bring in the maximum number of consumers. The feel of the campaign has been to enhance the visibility factor for the cotton feel among the target audience."

Tags

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems