Top Story

e4m_logo.png

Home >> Out-of-home >> Article

Content is the reason why digital signage has not succeeded yet

09-June-2012
Font Size   16
Share
Content is the reason why digital signage has not succeeded yet

If any screen wants to go beyond being just a digital billboard, it needs to incentivise viewers to look at it for a longer time, says Paul Schwarz, Co-Founder, En Route Media More

Anil Uniyal, CEO, Bloomberg|Quint, on his business objectives, the reason behind pushing back the launch of the channel and more

Oracle India believes that marketing has entirely evolved because of the change in the buying process of customers

Dennis Oudejans, CEO, AdVoice, on the journey so far, targeted AdVoice networks and his vision for the company

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

Accessible luxury footwear brand Oceedee has launched its digital-first brand campaign to unveil its proposition - Strut Your Quirk

A stylish new global advertising campaign celebrating the art of living well – the ‘Art of Savoir-Vivre’ - brings to life the heart and soul of Belmond and its global travel experiences –a world full...