Clear Channel Communications India Pvt Ltd has announced plans to restructure its nationwide operations. From next month onwards, the out-of-home media company plans to separate its AOR media buying operations and asset ownership business into separate entities. At present, Clear Channel operates the two divisions within the one company.
Commenting on the decision, Mark Thewlis, Regional President Asia Pacific for Clear Channel Outdoor, said, “Our success as an out-of-home media buyer has made it increasingly difficult to maintain our focus on becoming India’s number one OOH media owner. By separating the two divisions into separate entities, we can ensure that we have the correct focus going forward without foregoing the benefits of being one of the best AOR operations in India. We want to make sure we are positioned to take advantage of any opportunities that present themselves in the future.”
Robin Carruthers, COO, Clear Channel Communications India, added, “Our team will continue to work with our clients and partners as we always have, only with better separation between the asset ownership and media buying functions. The new structure will allow us to provide better service to our clients and other business partners. We will also continue to benefit from Clear Channel’s international experience as the world’s largest OOH media company.”
The company plans to use a new brand name for the AOR business, but has not released the name at this point. A separate media briefing would be prepared later this month.