Clear Channel, which forayed into India in 1998, has established itself as a known player in the OOH field. The company has chalked out aggressive plans for 2007 and intends to bring in new technologies, besides bagging new businesses.
Adille J Sumariwalla, Chairman and MD, Clear Channel Communications India, said, “The year 2007 will see Clear Channel India getting a lot more aggressive not only in acquiring new business but also bringing to India a few technological advancements in the outdoor space. It is a little too early to divulge exactly what this will be at the moment, however, the technology will definitely change the way outdoor has been used in India.”
He further said, “We will specially focus on the retail sector in the forthcoming year. Currently we are revamping our entire retail division and from January 1, 2007 we will be in a position to offer clients / advertisers holistic solutions in the retail environment.”
According to Robin Carruthers, National Head – Consultancy, Clear Channel, “Our goal is to provide our clients with the best most optimal and cost efficient outdoor media solutions. We provide our clients with integrated OOH solutions for their brands and this is largely due to the best practices that Clear Channel brings to the table, be it in terms of research, competitive pricing, and technological advancements. With the vast reservoir of ideas and talent that Clear Channel Worldwide has, we are constantly developing and upgrading our systems and processes, to provide our clients with improved solutions in the OOH space.”
Mark Thewlis, Regional President, Asia Pacific – Clear Channel Outdoor, said, “Outdoor advertising in India is very fragmented and dominated by local companies. It has not yet seen the consolidation and development by the large international players such as Clear Channel because of the perceived risks of doing business in India. I think it is clear that the market is now changing and it is therefore only a matter of time before all the big names are prepared to invest in outdoor in India.”
He further said, “Our early entry into the Indian outdoor market, more than five years ago, has given us tremendous local knowledge and expertise. We are now well placed with a sound management team and established infrastructure to take advantage of developments in the outdoor market in India.”