As Chennai gets its first underground metro rail, the 7.4 km stretch from Thirumangalam to Nehru Nagar has opened up for travellers as part of Phase 1, traversing along the inner periphery of the city. The exclusive advertising rights for Chennai Metro Rail Limited (CMRL) Rolling Stocks (trains) are with JCDecaux. This includes external wraps and internal train branding.
The newly opened underground stretch has carved newer opportunities for the brands to advertise on JCDecaux Media and attain greater visibility. Brands like Vivo, Ford, Fanta, Renault etc. have been regular advertisers on CMRL. Recently, Oppo also joined the league and has been enjoying better coverage due to the opening of the underground stretch.
Branded trains travel 25.8 km covering 20 stations reaching a large number of people in the city on both theelevated as well as undergroundstretches. The higher dwell time during travel and good frequency increases reach and brand recall.
Expressing his joy over the opening of the new underground stretch, Olivier Heroguelle,JCDecaux India MD, says, “I would like to congratulate CMRL on opening of the underground stations with which they have increased their coverage and are reaching more people every day. This has opened newer opportunities for the brands to advertise. We are extremely happy that the brands have placed their trust on JCDecaux Transport Media and are advertising on CMRL Rolling Stocks for better visibility.”
The CMRL-JCDecaux contract is for a period of 10 years. It will include 42 trains of the CMRL project with trains comprising four car coaches each.