Client : Aircel
Brand : Aircel
Outdoor Agency : Primesite
Title : Aircel helps Mumbaikars sail through water logging this monsoon

Primesite, Mudra MAX’s out-of-home (OOH) solutions unit has reinitiated yet another innovative campaign for Aircel, one of India’s leading GSM mobile service operators. It is an extension of the ‘Aircel Boat’ campaign that created waves last year, Primesite has now carried out another CSR activity for Aircel to reach out to the people during heavy rains.

The idea behind the creative is- ‘Sail through our network this monsoon’. It has been targeted to effectively touch the sentiments of the common man. As a part of the campaign, Primesite has put up boats on billboards, at Milan and Andheri Subway; and buoys at bus queue shelters, with nonlit flex, across Mumbai. This campaign will be carried out till the end of monsoon.

Meant to ease the monsoon woes of Mumbaikars, the boats and the buoys have been placed strategically in low lying areas, infamous for water logging during monsoons. The idea is to rescue people stranded due to water logging. The boats and buoys have been put up to ferry people across; clearly and creatively articulating the message that ‘Aircel helps Mumbai to sail through its network’.

Commenting on the campaign, Mandeep Malhotra, Mudra MAX said, “I am happy that like last year, this year too the Aircel campaign has left an indelible impression on customers with its innovative outdoor campaigns. You must now brace yourselves for more such notable & striking OOH innovations for future brand campaigns of Aircel.”