Top Story

e4m_logo.png

Home >> Out-of-home >> Article

BSNL empanels Crayons, Planet, Prabhatam & Concept for Rs 100 cr outdoor ad biz

16-June-2009
Font Size   16
BSNL empanels Crayons, Planet, Prabhatam & Concept for Rs 100 cr outdoor ad biz

Bharat Sanchar Nigam Limited (BSNL) has empanelled four advertising companies -- Crayons Advertising, Planet Advertising, Prabhatam Advertising and Concept Advertising -- to carry out its proposed Rs 100 crore outdoor campaign for the year 2009-10.

Sources in BSNL informed exchange4media that the Letter Of Intent (LOI) has already been issued to these four companies. The public sector telecom giant had received tenders from 13 companies for empanelment in February this year. A high powered committee of BSNL management, comprising CMD and Board of Directors, had reviewed the presentations last month before finalising these four agencies.

BSNL’s proposed Rs 100 crore outdoor ad campaign will cover signages, hoardings, kiosks, cinema halls, OOH LCD & plasma screens at public places, in train and railway platforms advertising and airport advertising.

According to BSNL sources, its outdoor ad campaign will also cover signages and glowsigns at its STD and PCOs, in addition to retail and franchise outlets.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...