Bharat Sanchar Nigam Limited (BSNL) has empanelled four advertising companies -- Crayons Advertising, Planet Advertising, Prabhatam Advertising and Concept Advertising -- to carry out its proposed Rs 100 crore outdoor campaign for the year 2009-10.
Sources in BSNL informed exchange4media that the Letter Of Intent (LOI) has already been issued to these four companies. The public sector telecom giant had received tenders from 13 companies for empanelment in February this year. A high powered committee of BSNL management, comprising CMD and Board of Directors, had reviewed the presentations last month before finalising these four agencies.
BSNL’s proposed Rs 100 crore outdoor ad campaign will cover signages, hoardings, kiosks, cinema halls, OOH LCD & plasma screens at public places, in train and railway platforms advertising and airport advertising.
According to BSNL sources, its outdoor ad campaign will also cover signages and glowsigns at its STD and PCOs, in addition to retail and franchise outlets.