Top Story


Home >> Out-of-home >> Article

Brooke Bond Lipton Tea assigns OOH & digital duties to OgilvyAction on project basis

Font Size   16
Brooke Bond Lipton Tea assigns OOH & digital duties to OgilvyAction on project basis

OgilvyAction has been appointed by Brooke Bond Lipton Tea to handle a combination of digital and out-of-home activities on a project basis. The agency will handle the project for a period of three to six months. Tribal DDB is the agency on record for the business.

Confirming the development, Sidhesh Pai, VP, OgilvyAction, said, “We are very elated to work on the business. However, we will be handling the account on a project basis. The work will be a combination of digital and OOH on a minimal basis.”

Brooke Bond Lipton Tea is available in three variants – Lipton Yellow Label Tea, Lipton Green Tea and Lipton Ice Tea. OgilvyAction will handle the work on Lipton Yellow Label Tea variant’s vending machine called Real Theanine.

In July 1993, Brooke Bond India had merged with Lipton India to form Brooke Bond Lipton India Ltd. The erstwhile Lipton’s links with India were forged in 1898. Unilever had acquired Lipton in 1972, and in 1977, Lipton Tea (India) Ltd was incorporated.

OgilvyAction, a division of Ogilvy & Mather, is a through-the-line marketing services agency that has under its umbrella Ogilvy Landscapes, Ogilvy Outreach, Ogilvy Live and Ogilvy Retail.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

There was reportedly an altercation between the two in Bodhjung Nagar, Tripura

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017