OgilvyAction has been appointed by Brooke Bond Lipton Tea to handle a combination of digital and out-of-home activities on a project basis. The agency will handle the project for a period of three to six months. Tribal DDB is the agency on record for the business.
Confirming the development, Sidhesh Pai, VP, OgilvyAction, said, “We are very elated to work on the business. However, we will be handling the account on a project basis. The work will be a combination of digital and OOH on a minimal basis.”
Brooke Bond Lipton Tea is available in three variants – Lipton Yellow Label Tea, Lipton Green Tea and Lipton Ice Tea. OgilvyAction will handle the work on Lipton Yellow Label Tea variant’s vending machine called Real Theanine.
In July 1993, Brooke Bond India had merged with Lipton India to form Brooke Bond Lipton India Ltd. The erstwhile Lipton’s links with India were forged in 1898. Unilever had acquired Lipton in 1972, and in 1977, Lipton Tea (India) Ltd was incorporated.
OgilvyAction, a division of Ogilvy & Mather, is a through-the-line marketing services agency that has under its umbrella Ogilvy Landscapes, Ogilvy Outreach, Ogilvy Live and Ogilvy Retail.