If the Mayor of Mumbai, Dr Shubha Raul, has her way, the bustling metro will get some much needed relief from hoardings featuring political leaders and messages of myriad hues. Keeping in mind the forthcoming Ganpati festival, Raul plans to commercialise the political ads across Mumbai and restrict the promotions to authorised sites.
Raul has urged the political parties to be sync with the BMC guidelines on implanting political hoardings and banners across Mumbai. She said, “Political hoardings deface almost every street. Even signals are not spared. Hoardings wishing leaders on birthdays and festivals are not removed even after the event. Eventually, it is the BMC staff that has to remove them.”
“Our city is the financial capital of India, and we need to make it look better. I will be writing to all political parties seeking their cooperation,” Raul added.
This initiative from the Mayor is being hailed by the outdoor industry. But what needs to be seen is whether it can be successfully implemented, especially during the 11 days of the Ganpati festival, which commences from September 3.
But the Mayor is confident that Mumbai can do it and counters, “When Nagpur and Nashik can do it, why can’t we”?