Brihanmumbai Municipal Corporation (BMC) has chalked out aggressive plans to blend the city’s street line with futuristic street furniture. The plan is to bring uniformity in the currently scattered and inconsistent public facilities on roads across the city. BMC has already chalked out both beautification and revenue-generating modules and is betting on the OOH media vehicle to turn the country’s financial hub into Shanghai.
To achieve this objective, BMC has invited Expressions of Interest (EOI) from private entrepreneurs having international experience to provide street furniture, including ‘automatically maintained’ toilets promising high standards of hygiene, and direction boards.
The project aims to improve existing public amenities, make it easier for pedestrians to use Mumbai’s pavements and provide the city with an attractive streetscape.
RA Rajeev, Additional Municipal Commissioner, Mumbai, while admitting the lack of global standards in the city, said, “Mumbai as a metro does not have quality facilities on the streets. A city is rated as advanced if the streets are properly networked, clean and beautifully maintained.”
The BMC has divided the city into seven zones, each of which would have street furniture placed intelligently to blend with the environmental surroundings.
“Coordinated street furniture is a basic infrastructure that every city should have and such an initiative can help promote and enhance Mumbai’s unique identity,” said Abha Narain Lambah, Conservation Architect, BMC, who has been appointed by the Corporation to harmonise the design and placement of street furniture.
The detailed plan for the beautification of Mumbai involves: