Blue Ocean has joined hands with GMR Delhi International Airport Limited (DIAL) to advertise on buses plying from the hotel centre to Terminal 3.
Terminal 3 occupies an area of 5.4 million sq ft and has the capacity of handling about 34 million passengers a year.
The total display area for advertisements on the buses is over 500 sq ft. Vinyl wraps will be primarily used to cover the exteriors of the buses on all sides. The advertisements will be in the form of self-adhesive vinyl and one-way vision vinyl for the windows. Only one brand will be advertised on a bus at a time.
Rajiv Saxena, Managing Director, Blue Ocean said, “It’s been a privilege to have associated with GMR for Delhi Airport transit media advertising. Clients at large will surely be happy to experiment with the new media option available at Terminal 3.”
Blue Ocean has already rolled out a campaign for Reliance – the first brand that has come forward to explore this medium.
According to Ajay Arora, Director, Sales and Marketing, Blue Ocean, “Transit media advertising is value for money for clients as it gives all round reach. The bus media is exclusive as it’s a complete wrap and is surely a delight to brand managers. Blue Ocean being present on Hop off Hop On (HOHO) buses along with DMRC buses completes the coverage of Delhi city.”