Top Story

e4m_logo.png

Home >> Out-of-home >> Article

Blue Ocean ties up with GMR DIAL

25-May-2012
Font Size   16
Blue Ocean ties up with GMR DIAL

Blue Ocean has joined hands with GMR Delhi International Airport Limited (DIAL) to advertise on buses plying from the hotel centre to Terminal 3.

Terminal 3 occupies an area of 5.4 million sq ft and has the capacity of handling about 34 million passengers a year.

The total display area for advertisements on the buses is over 500 sq ft. Vinyl wraps will be primarily used to cover the exteriors of the buses on all sides. The advertisements will be in the form of self-adhesive vinyl and one-way vision vinyl for the windows. Only one brand will be advertised on a bus at a time.

Rajiv Saxena, Managing Director, Blue Ocean said, “It’s been a privilege to have associated with GMR for Delhi Airport transit media advertising. Clients at large will surely be happy to experiment with the new media option available at Terminal 3.”

Blue Ocean has already rolled out a campaign for Reliance – the first brand that has come forward to explore this medium.

According to Ajay Arora, Director, Sales and Marketing, Blue Ocean, “Transit media advertising is value for money for clients as it gives all round reach. The bus media is exclusive as it’s a complete wrap and is surely a delight to brand managers. Blue Ocean being present on Hop off Hop On (HOHO) buses along with DMRC buses completes the coverage of Delhi city.”

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow