Top Story

e4m_logo.png

Home >> Out-of-home >> Article

BJP and AAP run outdoor ads; play governance blame game

03-August-2015
Font Size   16
Share
BJP and AAP run outdoor ads; play governance blame game

Even as the dust never seems to settle on TOI-HT print wars, another battle is raging on in Delhi, this one is between Delhi and Central government. The message is loud and clear, both are questioning each other’s governance accomplishments.

Recently, Aam Aadmi Party roll out a TVC highlighting the work it has done since coming into power. They ran a campaign saying ‘Wo pareshan karte rahe, Hum Kam Karte rahe’. Going further AAP put out hoardings saying, “Pradhan Mantri Sir, Please Delhi Sarkar ko kaam karne dijiye, Delhi sarkar theek kaam kar rahi hai.”

Replying to that Bhartiya Janta Party also rolled out poster saying,” Kejriwal Sir, the things the Delhi CM could have done with Rs 526 crore the state government had budgeted for its advertisements.”

The ad points out that the Delhi government has spent advertisement budget of Rs 526 crore on promotions. They could have installed 5 lakh cameras, women’s security could have been bettered, 200 new schools and 50 new colleges could have been opened for student’s brighter future.”

Media reports suggest that Delhi Unit chief Satish Upadhyay has said that Arvind Kejriwal should explain the advertising expenditure including TV ad, FM, OOH in all the cities such as Bombay, Kolkata, Patna.

Last week Delhi High Court has asked AAP for details of ad spends.

Also read-

Delhi HC asks Kejriwal govt for details of ad spends

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.