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Birla White targets Delhi NCR and Punjab via OOH

16-October-2012
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Birla White targets Delhi NCR and Punjab via OOH

Birla White cement recently unveiled a new outdoor campaign, urging house owners to use Birla White cement Wall Care Putty to prevent flaking of their walls owing to moisture and any other factors. The duration of the OOH activity has been charted keeping the festive season in mind. It targets Delhi NCR and Punjab.

The campaign is executed by Ansh Media Services.

The objective of this campaign is to create awareness and brand recall across Delhi NCR and Punjab. The media formats used in the campaign include billboards, pole kiosks, and flyover pillars.

Commenting on the campaign execution, Deepak Srivastav, Head Business Development, Ansh Media Services said, “We are happy to partner with Aditya Birla Group for the outdoor campaign of Birla White cement. The idea was to draw maximum mileage from the outdoor campaign in the festive season. Basis clients briefing, our team worked out the campaign in the key areas and markets of strategic importance to the brand.”

The agency also put up temporary cut-outs at strategic junctions of the city to create additional visibility. The main target of this campaign was to garner a healthy number of eyeballs which would in turn encourage the people to use Birla White cement.

“The campaign started in Delhi NCR and Punjab and in due course we have plans to roll out the same in other cities as well,” added Srivastav.

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