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BILT signs on Percept OOH for its outdoor duties

10-April-2008
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BILT signs on Percept OOH for its outdoor duties

Percept OOH, the media division of Percept, has bagged the outdoor duties for BILT’s latest brand campaign. Percept Outdoor will handle the out-of-home launch for the brand in major airports and key sites across Delhi NCR, Mumbai, Bangalore, Kolkata, Pune Nagpur, Chennai, etc.

BILT has pioneered the revolution of paper in India. In more than six decades of its existence, BILT has not only taken paper making to new horizons, but also changed the image of paper from a commodity to a branded product. In office stationary, with its BILT Matrix range of premium notebooks, BILT is giving a new dimension to the existing market.

Devashish Chaudhuri, Regional Manager, North-Outdoor, Percept OOH, said, “The brief we got BILT was to create a campaign for its new spiral notebook brand. This notebook is an upmarket product and the company wants to target the high class executives.”

Percept OOH operates as three verticals – Outdoor, Rural and Retail. This enables the company to provide a one-stop solution to its clients in the out-of-home space or function as separate verticals as per the client’s media requirements. For BILT, a first time association with Percept OOH would bring to the table years of OOH experience and ensure precision targeting by means of proper planning to communicate to the right target group.

Percept OOH has the largest national network of on ground presence in 24 locations and a dedicated team of over 100 professionals with in-depth knowledge and skill sets to offer customised and relevant solutions to clients in the least turnaround time. The company also leverages the strengths of Percept’s diverse portfolio and expertise to provide successful OOH solutions to its clients.

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