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Billboard of the week: Vogue’s glamour

11-October-2012
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Billboard of the week: Vogue’s glamour

An outdoor campaign that has the presence of Bollywood stars always catches the attention of people and is the most talked about. This week Rajeeb Dash, Head Marketing, Tata Housing, chooses Vogue’s latest fifth anniversary outdoor campaign as the best outdoor display.

The campaign executed by Broadview is focussed on three prime – Mumbai, Delhi and Bangalore – with presence at all retail outlets across India.

In conversation with exchange4media, Dash shares why he found the Vogue campaign impressive.

The billboard that caught my attention this week is...
Vogue’s fifth anniversary display. The glamorous campaign which is spread across key locations of Vogue’s focussed markets cannot be missed at all.

I spotted it at...
Western Express Highway, Mumbai

It stayed with me because...
A good outdoor campaign is one that has smart creatives and is placed strategically to generate maximum mileage for the brand. The current Vogue campaign is an example of the same. The magazine has displayed its cover interestingly which one can correlate to the fact it is its fifth anniversary celebration campaign.

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