Top Story

e4m_logo.png

Home >> Out-of-home >> Article

Billboard of the week: Vogue’s glamour

11-October-2012
Font Size   16
Share
Billboard of the week: Vogue’s glamour

An outdoor campaign that has the presence of Bollywood stars always catches the attention of people and is the most talked about. This week Rajeeb Dash, Head Marketing, Tata Housing, chooses Vogue’s latest fifth anniversary outdoor campaign as the best outdoor display.

The campaign executed by Broadview is focussed on three prime – Mumbai, Delhi and Bangalore – with presence at all retail outlets across India.

In conversation with exchange4media, Dash shares why he found the Vogue campaign impressive.

The billboard that caught my attention this week is...
Vogue’s fifth anniversary display. The glamorous campaign which is spread across key locations of Vogue’s focussed markets cannot be missed at all.

I spotted it at...
Western Express Highway, Mumbai

It stayed with me because...
A good outdoor campaign is one that has smart creatives and is placed strategically to generate maximum mileage for the brand. The current Vogue campaign is an example of the same. The magazine has displayed its cover interestingly which one can correlate to the fact it is its fifth anniversary celebration campaign.

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve