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Billboard of the week: Vodafone full talk time

27-December-2012
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Billboard of the week: Vodafone full talk time

Telecom in 2012 tapped the outdoor landscape of India minimally but strategically. While smaller brands tapped the metros, the bigger ones rolled out innovations in small cities and towns.

The festive season saw telecom rolling out large-scale outdoor campaigns across the country.

This time Ashish Phatak, Group Creative Director, DDB Mudra, has picked Vodafone’s full talk time outdoor campaign as the billboard of the week.

Here is a look at why Phatak feels this particular campaign stood out...
                     
The billboard that caught my attention this week is...
Vodafone's latest outdoor initiative for full talk time

I spotted it at...
Linking Road, Bandra

It stayed with me because...
The visual of a car’s boot with a lot of luggage, along with the brand and the message was apt. The message was clear and so was the brand.

According to me a key element of a good outdoor campaign is...
Engagement – and it could be in any form. Nowadays, there are a lot of outdoor campaigns done using augmented reality apps, radio frequency identification, etc. These help in engaging with the audience but the same can be achieved through a nicely written copy or a beautifully directed art piece.

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