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Billboard of the week: Son of Sardaar’s TV premiere campaign

07-February-2013
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Billboard of the week: Son of Sardaar’s TV premiere campaign

Billboards and Bollywood have a longstanding courtship. OOH medium has always been largely marked by billboards because of the glamour quotient. It is the dream of every actor to be on the billboard, especially in a city such as Mumbai. During the peak of Indian cinema – which is the 70s and 80s – large hand painted billboards outside theatre halls gave an unforgettable visual treat to the onlookers, taking the definition of film poster art beyond advertising and transforming it into a cultural icon.

Things have changed in the business of cinema but the dynamics of this medium still retains effectiveness and charm. Today, television channels make a lot of noise using outdoor for the world premiere of various movies that they acquire.

This week, Mandeep Malhotra, President and Head, DDBMudra Max has picked Star Plus’s outdoor campaign for the television premiere of Son of Sardar as the billboard of the week.

Here is a look at the reasons why Malhotra liked the campaign...

The billboard that caught my attention this week is...
Son of Sardar’s television premiere campaign

I spotted it at...
Across the city on key intersections and important hubs

It stayed with me because...
Of the images of both, the star cast and the channel logo

According to me a good outdoor campaign is...
The one that keeps it short and simple

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