Top Story

e4m_logo.png

Home >> Out-of-home >> Article

Billboard of the week: Shoppers Stop’s XL display

13-December-2012
Font Size   16
Billboard of the week: Shoppers Stop’s XL display

Brands have the power to create larger-than-life effects using outdoor media. Shoppers Stop’s outdoor campaign to promote its ‘Suits & Jackets’ fest across all it stores has been catching eyeballs.

This week Upendra Thakur, Co-Founder, Origin Beanstalk, picks Shoppers Stop’s largest men’s formal jacket display as the most impressive outdoor initiative of the week. This larger-than-life men’s formal jacket stands at an imposing 22 feet tall and is made from actual poly cotton suiting fabric. Over 150 meters of fabric have been used for the construction of the jacket. With this installation, Shoppers Stop is set to make an entry into the Limca Book of Records.

In conversation with exchange4media, Thakur talks about why he found Shoppers Stop’s campaign impressive.

The billboard that caught my attention this week is...
Shoppers Stop’s king size display of a formal jacket.

I spotted it at...
Inorbit Mall, Malad.

It stayed with me because...
It was outright catchy because of its sheer size and the Shoppers Stop branding was very visible and clear with the messaging that the ‘Suits and Jackets’ festival is on. The core messaging came out clearly with this one innovation. The location, ambience and what the brand puts up on it is more important than the quantity of the outdoor medium. Shoppers Stop’s campaign stood out due to these reasons.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video