Top Story


Home >> Out-of-home >> Article

Billboard of the week: Omkar Realtors

Font Size   16
Billboard of the week: Omkar Realtors

The real estate sector is one sector that is largely unorganised. This has been the primary reason why real estate ads fail to create impressive innovations and attractiveness. Over the last one year it can be observed that local brands from this category have come ahead and experimented with advertising display on outdoor landscape.

This week Beenna Makheja, Manager – Finance Operations, Zenith World has picked Omkar Realtors’ campaign that is active in Mumbai as the billboard of the week. Here are the reasons why Makheja found the campaign interesting...

The billboard that caught my attention this week is...
Omkar Realtors’ vivacious campaign

I spotted it...
On the Western Express Highway. Various large format billboards were used.

It stayed with me because...
The tagline, ‘Why can’t I run with clouds?’ instantly registered in my mind. The colours used in the background and the imagery were impressive. It made me curious to know more about the brand. It was interesting to see a local real estate brand creating thoughtful outdoor effects.

According to me, key elements of a good outdoor campaign are...
Spot-on location, right media format and crisp copy.

Tags Billboard of the week Omkar Realtors Priyanka Nair

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

One of the latest entrants to the IPL club, Kent RO Systems recently announced its sponsorship deal with Kings XI Punjab

The shortlists in the Media, Publisher, Creative and Branded Content categories are now up on the website

According to BARC India data, English news genre grew by 2.76 per cent whereas Hindi news genre saw a 30 per cent growth during North East Assembly elections results on March 3