Top Story


Home >> Out-of-home >> Article

Billboard of the week: Mathrubhumi News’ launch

Font Size   16
Billboard of the week: Mathrubhumi News’ launch

When it comes to self promotions, media and entertainment brands create maximum visibility in the outdoor landscape. As this sector exists in a cluttered environment, it becomes challenging for brands to create effective impressions and not get lost in the crowd.

This week, Anil Cheriyedath, Business Head, Maxus and Motivator, Kerala picks Mathrubhumi News’ launch campaign, currently running in Kerala, as the billboard of the week.

Mathrubhumi Group, which is one of the oldest regional print media houses in the country, is finally ready to mark its foray into the Indian television business with Mathrubhumi News that was launched on January 23, 2013.

Here is why Cheriyedath found the campaign impressive...

The billboard that caught my attention this week is...
Mathrubhumi News’s launch campaign

I spotted it...
At various locations of Ernakulam District, Kerala

It stayed with me because...
The channel went out and loud displaying various aspect of the brand’s proposition. It strategically used small outdoor formats. The campaign is present across the state covering even the smaller towns and districts. The reason why I could recall the campaign is because of the vast visibility and simple creatives.

According to me, key elements of a good outdoor campaign are...
Minimum text and maximum visual communication

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO