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Billboard of the week: Idea Mobile’s simple idea

08-November-2012
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Billboard of the week: Idea Mobile’s simple idea

While the telecom sector over all has cut down advertising spends on outdoor drastically since 2011, players have managed to create an occasional or seasonal buzz. This week, Akshar Peerbhoy, Director – Operations, MAA Communications picks Idea Mobile’s latest campaign that is running in Bangalore as the billboard of the week.

Idea, known for its smart, simple advertising strategies, has always remained with people. In the last few months, the brand has rolled out interesting outdoor campaigns in clusters.

In conversation with exchange4media, Peerbhoy talks about why he found Idea Mobile campaign impressive.

The billboard that caught my attention this week is...
Idea Mobile

I spotted it…
Near Indiranagar, Koramangala, Bangalore

It stayed with me because...
Hoardings have to be kept to a minimal elegance, which means to use the simplicity of this medium to communicate. Many advertisers go overboard with innovations and content trying to make the tool deliver more than it was designed to. Adding additional lights, movement, inflatable balloons and so much more, it won’t be long before we see actual models on the hoarding in place of just photographs – in a bit to demand eyeballs. But still the simple and most elegant hoardings stand out the most. The Idea Mobile campaign is one such example. A single headline, a single image, a single logo and that’s it.

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