Top Story

e4m_logo.png

Home >> Out-of-home >> Article

Billboard of the week: Fastrack’s campaign

06-December-2012
Font Size   16
Share
Billboard of the week: Fastrack’s campaign

Fastrack, known for its smart advertising strategies, always plays up the glamour quotient. This extends to its outdoor advertising campaigns too. In the last few months, the brand has rolled out interesting outdoor campaigns in clusters for its various categories.

This week, Himanka Das, Senior Vice President – West, Carat Media picks Fastrack’s latest campaign for its backpack range, running in Mumbai, as the billboard of the week. The hoarding site has been provided by Global Advertisers.

In conversation with exchange4media, Das talks about why he found Fastrack’s campaign impressive.

The billboard that caught my attention this week is...
Fastrack’s latest backpack campaign

I spotted it at...
South Mumbai and Juhu – my arterial route from office to home

It stayed with me because...
The images that Fastrack used on various outdoor media formats are outstanding; it looks as if an actual backpack is displayed. As people see it on the move, messages on an outdoor media format have to be minimal and focussed, and context has to be relevant. Innovative formats in a campaign are also important to stand out in a clutter. Fastrack has done a good job of getting these elements in place through this campaign.

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO