Top Story

e4m_logo.png

Home >> Out-of-home >> Article

Billboard of the week: BIG CBS Love’s 3D display

18-April-2013
Font Size   16
Share
Billboard of the week: BIG CBS Love’s 3D display

In order to promote its latest drama ‘Beauty and the Beast’, Big CBS Love initiated an extensive outdoor campaign. While the outdoor campaign for ‘Beauty and the Beast’ was executed across sites in Mumbai, Delhi and Bangalore for three weeks, an innovation was put forth only in Mumbai.

A billboard with neon lights highlighting the headline ‘How Brave is Your Love?’ and the front-lit cut-outs of the faces giving the hoarding a 3D effect was structured. The true innovation on the billboard was in the yellow-green on-off function lights, which formed the eyes of the male lead character Jay Ryan aka The Beast. The campaign was executed by MOMS.

Here are two reasons why we think Big CBS Love’s 3D effect billboard deserves a special mention...

Interesting executional effort
The basic reason why outdoor advertising cannot experiment in and around city landscapes is because of the stringent traffic regulations. It was interesting to see how Big CBS Love streamlined themselves with perseverance to get the necessary approvals and executed a good display.

Strategic location
Location mapping is the most important thing that brands must keep in mind while rolling out an outdoor campaign. This particular installation was located at Thackeray Flyover, Mumbai’s prime location where there is maximum traffic attention.
 

Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status

Our typical marketing budget is usually 10 per cent of the topline spend

The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions