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Billboard of the week: Big Bazaar’s latest campaign

03-January-2013
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Billboard of the week: Big Bazaar’s latest campaign

To welcome 2013, a host of retail brands have geared up and started rolling out big budget campaigns to attract consumers for its sale season and new product offers. This week Anilkumar Sathiraju, Associate Vice President and Head South, DDB Mudra Max has picked a similar large campaign by Big Bazaar as the billboard of the week.

Extending the concept of ‘active consumption occasions’ with a particular focus on the home decor category, retail chain Big Bazaar has launched the first edition of its annual campaign ‘India's most stylish homes’.

The campaign aims to promote the affordability of stylish decor, and also attract new customers to its stores. The fifth annual event of Big Bazaar, the campaign is spread across 31 cities in India and covers 106 Big Bazaar stores. Actors Sakshi Tanwar and Ram Kapoor have come on board as the brand ambassadors for the contest that promotes the home decor category. The popular television stars have made wide-scale outdoor impressions via the campaign.

Here is a look why Sathiraju found the campaign convincing… 

The billboard that caught my attention this week is...
Big Bazaar’s latest campaign on ‘India’s most stylish homes’

I spotted it at...
Various prime spots in Bangalore and Mumbai

It stayed with me because...
It has the most popular Hindi television personalities endorsing the campaign message effectively. Also, all other elements used in the outdoor campaign are simple and neat.
According to me, a key element of a good outdoor campaign is a simple short message; if a brand gets that right, it will surely be a hit on outdoor.

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Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.