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Billboard of the week: Amul’s tribute to Yash Chopra

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Billboard of the week: Amul’s tribute to Yash Chopra

Amul has made it to our ‘Billboard of the week’ segment for the second time now. This time, Minakshi Achan, Co-Founder, Salt Brand Solutions, found Amul’s latest outdoor initiative impressive. The dairy major Amul’s tribute to legendary filmmaker Yash Chopra, who passed away few days ago, has touched the hearts of many.

The hoarding has the iconic Amul girl singing the famous song ‘Main Pal Do Pal Ka Shayar Hoon’ with slightly tweaked lyrics from Yash Chopra’s classic ‘Kabhi Kabhie’, thereby giving the perfect tribute to the eternal ‘King of Romance’.

Here is a look at why Achan found the tribute profound...
The billboard that caught my attention this week is...
Amul’s tribute to Yash Chopra

I spotted it...
While driving near South Mumbai

It stayed with me because...
It is topical, as is the case with Amul’s outdoor initiatives. The simplicity and relevance of it is really charming.

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