Top Story


Home >> Out-of-home >> Article

Billboard of the week: Amul’s tribute to Yash Chopra

Font Size   16
Billboard of the week: Amul’s tribute to Yash Chopra

Amul has made it to our ‘Billboard of the week’ segment for the second time now. This time, Minakshi Achan, Co-Founder, Salt Brand Solutions, found Amul’s latest outdoor initiative impressive. The dairy major Amul’s tribute to legendary filmmaker Yash Chopra, who passed away few days ago, has touched the hearts of many.

The hoarding has the iconic Amul girl singing the famous song ‘Main Pal Do Pal Ka Shayar Hoon’ with slightly tweaked lyrics from Yash Chopra’s classic ‘Kabhi Kabhie’, thereby giving the perfect tribute to the eternal ‘King of Romance’.

Here is a look at why Achan found the tribute profound...
The billboard that caught my attention this week is...
Amul’s tribute to Yash Chopra

I spotted it...
While driving near South Mumbai

It stayed with me because...
It is topical, as is the case with Amul’s outdoor initiatives. The simplicity and relevance of it is really charming.

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve