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Billboard of the week: Amul’s tribute to Dr V Kurien

13-September-2012
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Billboard of the week: Amul’s tribute to Dr V Kurien

One cannot help but notice large scale outdoor campaigns when on the move. While some hit the bull’s eye, some completely miss the mark. We see innovation, word play, humour, etc. being used to ensure brand recall. Few are so effective that they stay with us even after months. exchange4media, starting this week, has set out to highlight outdoor advertisements that have managed to catch the attention of the advertising fraternity.

In conversation with exhange4media, Ashwini Deshpande, Director, Elephant Design talks about the hoarding that impressed her this week.

The billboard that caught my attention this week is...
Amul’s ‘Hausla, Pragati and Anand’. The billboard is a tribute to Dr Verghese Kurien. As always, Amul’s billboard did not disappoint.

I spotted it at...
Karve Road, Pune. Pune has fairly narrow roads so when you are stuck in a jam, you don’t see billboards but the Amul hoardings always catch one’s attention.

It stayed with me because...
Amul did a piece despite the sad occasion. I liked it because it is black and white, keeping in mind the great loss. It used three Hindi words Hausla, Pragati and Anand – all three with earnest meaning and third one with a pun. In keeping with the true spirit of Amul girl, the pun was just right to put an appreciative smile. It kept the memory of Dr Kurien in a positive frame.

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve