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Billboard of the week: Amul’s tribute to Dr V Kurien

13-September-2012
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Billboard of the week: Amul’s tribute to Dr V Kurien

One cannot help but notice large scale outdoor campaigns when on the move. While some hit the bull’s eye, some completely miss the mark. We see innovation, word play, humour, etc. being used to ensure brand recall. Few are so effective that they stay with us even after months. exchange4media, starting this week, has set out to highlight outdoor advertisements that have managed to catch the attention of the advertising fraternity.

In conversation with exhange4media, Ashwini Deshpande, Director, Elephant Design talks about the hoarding that impressed her this week.

The billboard that caught my attention this week is...
Amul’s ‘Hausla, Pragati and Anand’. The billboard is a tribute to Dr Verghese Kurien. As always, Amul’s billboard did not disappoint.

I spotted it at...
Karve Road, Pune. Pune has fairly narrow roads so when you are stuck in a jam, you don’t see billboards but the Amul hoardings always catch one’s attention.

It stayed with me because...
Amul did a piece despite the sad occasion. I liked it because it is black and white, keeping in mind the great loss. It used three Hindi words Hausla, Pragati and Anand – all three with earnest meaning and third one with a pun. In keeping with the true spirit of Amul girl, the pun was just right to put an appreciative smile. It kept the memory of Dr Kurien in a positive frame.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Strategized and executed by WATConsult, the campaign portrays different personalities through different shades of make-up.

At the recent unveiling of the Pitch Madison Advertising Report 2018, industry leaders from Dominos, Titan Watches, Nature’s Basket and Big Bazaar drew their conceptual learnings on factors that build...

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.