Top Story


Home >> Out-of-home >> Article

Big Street retains OOH mandate for Delhi Metro Line II till 2016

Font Size   16
Big Street retains OOH mandate for Delhi Metro Line II till 2016

Reliance Broadcast Network Ltd’s (RBNL) OOH arm Big Street has retained the mandate for Line II of the Delhi Metro Rail Corporation (DMRC). This 10.46 km stretch covers commercial, office, shopping and government office areas of central Delhi through its nine high footfall stations [Vishwavidyalaya (catering to North Campus of Delhi University and Residential Areas in North Delhi), Vidhan Sabha, Civil Lines, Kashmiri Gate (interchange between Lines 2 and 1, as well as connecting to the Kashmiri Gate ISBT (Interstate bus terminus), Chandni Chowk and Chawari Bazaar (Commercial Hub of Delhi), New Delhi (connecting to the Reliance Metro – Airport Line as well as to the New Delhi Station of Indian Railways), Rajiv Chowk (Connaught Place – Office hub and shopping hub the central business district of Delhi), Patel Chowk and Central Secretariat (Interchange station with Line 6)].

DMRC has already been one of the most successful mandates for Big Street, and especially Line II. Big Street has hosted a host of innovations for its clients that boast of marquee brands across sectors - BFSI, FMCG, consumer goods, automobile, fashion and so on.

With this retention of Line II and other DMRC mandates, that is, Line III (21 stations between Barakhamba Road and Dwarka) as well as Delhi Metro Airport Express, Big Street has access to 40 Metro stations and nearly 75 per cent of the commuters, making it the largest OOH player in Delhi Metro. The lines on DMRC, when combined with its digital pods - across malls and DMRC stations, street furniture, large format hoardings, Reliance Metro – Airport Line (between IGIA and New Delhi Stations) and Big Cinemas, provides Big Street a reach of almost 25 lakh Delhiites each day.

Commenting on the development, Rabe T Iyer, Business Head, Big Street, said, “The DMRC metro service is probably the most widely used public transport in Delhi, whose passengers are mostly professionals across relevant SECs. Within a short time of being in the business we have firmly established ourselves as innovators for a wide variety of our clients who found value for money in campaigns initiated on their behalf by Big Street. We will continue to provide innovative platforms connecting marketers to relevant audiences.”

In the quarter ended June 2010, Big Street posted a growth of 13 per cent and is growing at a robust pace. With the OOH ad revenues estimated to post a 12.4 per cent CAGR over the next five years, increasing size of the sector to Rs 29.6 billion, Big Street is readying to bite into a sizeable portion of this burgeoning industry.

Big Street markets key properties along with all out of home inventory assets of the Reliance Group, focusing on premium marquee properties, for example, Delhi Airport Metro Express - which gives advertisers access to the hard to reach air traveler, Mumbai Metro and others. Going forward, the company will continue to develop its footprint in organised and regulated markets with focus on improving yields and occupancy.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video