Big Street, the out-of-home division of Big FM, is investing heavily in street furniture, which includes bus shelters, pole kiosks, electric poles, bus stand panels, tree guards, railings, route maps, traffic signals, while park benches and dustbins make up the non-commercial street furniture. The company has also acquired LED (light emitting diodes) displays in Bangalore for seven different locations and are actively investing in hi-tech innovations as well as product upgradation.
The company has acquired 200 bus shelters in Chennai and 500 in Bangalore laden with the latest state-of-the-art technology. In Mumbai, Big Street has acquired 545 poll kiosks, while in Chandigarh, the company has received the rights to advertise on 417 buses of Chandigarh Transport Undertaking (CTU), where all the bus exterior could be fully utilised for advertising.
For Big Street, street furniture is the way forward for their business. Jayyant Bhokare, VP-Business Development, Big Street, said, “In the coming 4-5 years, the future of OOH in India will witness a steady growth in street furniture. It will help in clearing the clutter of the billboards visibility.”
Bhokare further said, “The idea is to bring the compact and user-friendly international standard quality format to India. The OOH technology we see in London or Chicago could be brought to Delhi, Mumbai and Bangalore. Even if we are using scrollers or something as simple as backlit boards, the investment should be in such a way that it can attract eyeballs.”
He added, “We want to be a leader in the OOH space, providing quality and effective consumer-centric innovative solutions. In the years to come, we want to be known as solutions provider and not merely media provider.”
Big Street is active in cities like Delhi, Mumbai, Ahmedabad, Hyderabad, Cochin, Chennai and Chandigarh. Their major clients include Rahejas, Reebok, Haldiram, and Virgin Mobile, to name a few. Big Street’s revenues are mainly regenerated through the acquisition and marketing of OOH inventory. As part of its business plans, the company offers a wide range of advertising options like billboards, street furniture, multiplexes and malls formats, along with a host of other options as part of their portfolio offerings to clients.