Big FM has made its foray into the out-of-home advertising industry with ‘Big Street’. Launched with the aim of offering a 360-degree advertising opportunity to advertisers, the division will offer a wide range of advertising options like billboards, street furniture, multiplexes and malls formats, along with a host of other options as part of its portfolio offerings to clients.
The division will be headed by Jayyant Bhokare, VP-Business Development. Big Street has already acquired advertising rights for displays at Delhi Metro, which will soon be offered to advertisers.
Speaking on the launch of Big Street, Tarun Katial, COO, Big FM, said, “We want to offer our clients a 360-degree approach, and this is a move in that direction. Worldwide, radio and outdoor have great synergies to offer efficient advertising solutions, and being one of the organised players in the business, we are confident that this will bring more professionalism and transparency in the category.”
Commenting on the development, Bhokare observed, “In the last four-five years, we have witnessed a steady growth in outdoor spends by clients across categories. Outdoor has always provided great scope of innovation and is constantly evolving. We want to be the largest inventory aggregator in the category, to offer a wide range of products to our clients. We are confident that our offerings will be well received by clients.”