Top Story

e4m_logo.png

Home >> Out-of-home >> Article

Axis Bank creates outdoor impressions for new service

08-October-2012
Font Size   16
Axis Bank creates outdoor impressions for new service

Axis Bank rolled out a high impact outdoor campaign for its ‘My Choice Credit Card’ banking service that allows users to personalise their own card design and choose their benefits. The card holders of this range can also customise features according to their spending and saving needs.

The outdoor campaign was executed by Milestone Brandcom. The two-week initiative that started on September 20, 2012 was spread across top four metros – Mumbai, Delhi, Bangalore and Chennai.

Commenting on the communication objective, Hanoz Patel, Founder Member and Managing Partner, Milestone Brandcom said, “The brief given to us was to create and execute a massive consumer touch point plan and high impact visibility across the selected medium. The idea that Axis bank had behind launching the new ‘My Choice Credit Card’ was with confidence consumers will acknowledge the fact that Axis Bank truly addresses their unique needs and will let them enjoy more of what they wish do. Axis aims to make consumers feel that ‘This is truly MY Card’.”

“Keep this in mind we have rolled an extensive outdoor campaign that will surely leave impactful impressions on Axis’ target group. We have chosen medium across arterial roads for a high impact launch, in the vicinity of airports, malls and multiplexes, corporate parks, key trade and shopping areas, and youth hangouts,” added Patel.

The outdoor platforms used in the campaign were vast with a mix of traditional and modern such as billboards, gantries, utilities, bus shelters, airport signages, rotating displays, inside train panels, mall facades, signages, large frames, scrollers inside corporate parks, lift branding, digital screen at airport, and wall graphics.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Strategized and executed by WATConsult, the campaign portrays different personalities through different shades of make-up.

At the recent unveiling of the Pitch Madison Advertising Report 2018, industry leaders from Dominos, Titan Watches, Nature’s Basket and Big Bazaar drew their conceptual learnings on factors that build...

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.