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Autdoors and Arc Media partner to gain marketing rights across North India

Autdoors and Arc Media partner to gain marketing rights across North India

Author | exchange4media News Service | Saturday, Jul 11,2015 8:48 AM

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Autdoors and Arc Media partner to gain marketing rights across North India

Autdoors of Amar Ujala Publications has entered into a strategic partnership with Arc Outdoor media, paving the way for the agency to have exclusive marketing rights of strategic media properties in Delhi, Noida, Ghaziabad, Lucknow and Patiala.

The partnership has been made to battle the current fragmented and unorganised setup dominating a major part of the OOH market.

As a part of the arrangement, Autdoors will have the exclusive rights to all the media consisting of the iconic Nafed Building in New Delhi, Traffic signals in Noida, Ghaziabad and Lucknow, Unipoles in Noida, Lucknow and Ghaziabad and FOBs in Noida and Ghaziabad.

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