Autdoors and Arc Media partner to gain marketing rights across North India
Autdoors of Amar Ujala Publications has entered into a strategic partnership with Arc Outdoor media, paving the way for the agency to have exclusive marketing rights of strategic media properties in Delhi, Noida, Ghaziabad, Lucknow and Patiala.
The partnership has been made to battle the current fragmented and unorganised setup dominating a major part of the OOH market.
As a part of the arrangement, Autdoors will have the exclusive rights to all the media consisting of the iconic Nafed Building in New Delhi, Traffic signals in Noida, Ghaziabad and Lucknow, Unipoles in Noida, Lucknow and Ghaziabad and FOBs in Noida and Ghaziabad.
Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body
The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways
The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status
Our typical marketing budget is usually 10 per cent of the topline spend
The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’
The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions