Atin Promotions and Advertising, a Hyderabad-based OOH company, has recently won the OOH advertising rights for ‘Bus Grab Handles’ on all Jet Airways buses operating in 17 of the major airports in India. The contract is for a period of three years, which could be extended by two more years.
Atin Gupta, Partner, Atin Promotion and Advertising, in an official communiqué, confirmed the same. He said, “We are delighted to win the three-year contract from Jet Airways on a first come first go basis. As per the deal, we have got the exclusive rights for outdoor advertising on the grab handles in 78 buses of Jet Airways across 17 airports. This contract can be extended by two more years, subject to our work with Jet Airways.”
Gupta further said, “We now have the exclusive rights for 17 airports – Mumbai, Delhi, Bangalore, Kolkata, Chennai, Hyderabad, Ahmedabad, Pune, Goa, Nagpur, Jaipur, Udaipur, Baroda, Guwahati, Bagdogra, Calicut and IXM Madurai. At present, we are offering the clients between Rs 8,000 and Rs 45,000, depending on the airport.”
“At most airports, the Jet Airways Terminals have no aerobridge facility, so all departing and arrival passengers pass through these coaches. This, we have around 22 lakh eyeballs per month who pass these coaches,” he added.
The Business Model